What Is a Digital Product Passport for Watches? Process ©
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What Is a Digital Product Passport for Watches?
What is a Digital Product Passport?
A DPP gives a physical product a permanent digital identity. You scan a QR code or tap an NFC chip and see structured information about the item: what it is, where and how it was made, and its history. Think of it as a passport that travels with the product for its whole life, instead of a paper card that gets lost.
Why is it coming?
Under the EU's Ecodesign for Sustainable Products Regulation (ESPR), the Digital Product Passport is becoming mandatory, rolled out category by category over the coming years. The goal is transparency and traceability across the whole lifecycle of a product. For brands it means one thing: a compliant digital identity on each item will move from "nice to have" to "required".
What it means for watches and luxury goods
Luxury and watches are a natural fit. A digital passport lets an owner prove provenance, supports resale and repair, and fights counterfeiting. Even before it becomes legally required for every category, forward-looking brands are adopting it, because customers increasingly expect to verify what they buy.
How CBNO is already DPP-ready
- A built-in data carrier. Every CBNO piece has an NFC chip you tap with your phone. No app needed.
- A unique product identity. Each watch has its own secure identity and a living history of verified scans.
- Authenticity on top. Beyond what a passport requires, the chip cryptographically proves the piece is genuine and cannot be cloned.
- Ownership and resale. Register the piece, transfer it, or flag it if it is ever stolen.
The takeaway
The digital passport is the future of how products prove what they are. CBNO built that infrastructure into its watches from day one, and added something a passport alone does not give you: unforgeable proof of authenticity.
Frequently asked questions
What is a Digital Product Passport?
A digital record reached through a QR code or NFC chip on a product, holding its identity, origin and traceability. It becomes mandatory in the EU under the ESPR, rolled out per product category.
Will watches need a Digital Product Passport?
The EU is phasing DPP requirements in category by category. Even where it is not yet legally required, many watch and luxury brands are adopting it early for provenance, resale and anti-counterfeiting.
Is a CBNO watch already ready for it?
Yes. Every CBNO watch already carries an NFC data carrier, a unique product identity and a verified history, with cryptographic authenticity added on top of what a passport requires.
How do I read a watch's digital passport?
With a CBNO watch you simply tap the chip with your phone. The verification page opens automatically, no app required.